Create a website and marketing for beginners


Make a website and Marketing for beginners


Creating a website is easy with CWC My Web Design.
But getting your website seen and getting decent traffic to your website is another thing all together.
You can create a professional, good looking website, that has all the trimmings, but that alone isn't good enough.
You have to get people to want to buy your products, visit your site, get leads, so you can make a profitable business.
The first step is submitting your site to Google or Bing.  If you dont do this your website will not be found.  Our web builder has a built in "Submit your site to Google" button.  Its pretty easy.  You can also visit Google webmaster tools.
But thats just the first step.
The second step is making sure your text and image content is SEO(Search Engine Optimization) optimized.  Read my article about content writing.
Just because you have submitted your site does not mean you will get people flocking to your site in the thousands.  SEO and Google rankings takes time.  Up to 12 + months in fact. You are probably thinking, well what's the point in doing all this, I want visitors now!  The point is, 90% of the ways to get your potential lead or customer to buy your product or service or visit your site instantly, involves cost and paid advertising.
When you set up your website for SEO, in 12 months time you will be getting free traffic, and in hindsight this is more important than paid advertising.  It can cost over $1000 per month to get 800 people to visit your website through such places as Google and Bing Ads.  Now imagine how much money it is going to save you 12 months down the track when you have over a thousand people visiting your website a month for free.
So now you have set up your website to be found on Google, and you have optimized your text and images for SEO the next step is marketing.

Marketing


Marketing involves researching keywords, targeting of specific groups of people (eg. age, sex, locations, interests etc), and collecting marketing data.
There are a few ways to advertise, I'll list them below:

(Paid)




(Free)


  • Facebook groups(when you are in Facebook just type in advertising in the search bar and then when the new page comes up click on the groups tab up top)
  • Locanto
  • Gumtree
  • Google and Bing Business(great for local business!)
  • Yellow Pages
Some are free and some are paid.  But they will get traffic to your website straight away.

Marketing involves trial and error.  If your marketing strategy isn't working, try a different target market or try different keywords.  There are also two types of buyers, buyers that are willing to purchase straight away or buyers that are just browsing and may be in the beginnings of searching for what they want.  You can either target either one by using certain keywords or target markets or target both.  Research, research and more research.  The more you put into marketing the more you get out.

This blog will give you a good starting point, it is by no means a complete guide but will get you on your way to a profitable business

Visit https://cwcmywebdesign.com to get started.

Edited 15/05/2017
Timothy Allsworth - Web developer and Marketer for CWC My Web Design


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