Web design and Content Writing

May 18, 2017

Things that may be driving customers from your website

So your website is up and running, your happy with the design, all your links are working, load times are great. So why is it that your visitors are running away in droves? The answer may lie in these few mistakes, regularly made by web designers and people who design their own websites.

Auto playing music or videos. People don't want auto play functionality. They want to be in control of what they experience. Also this can lead to slow page load, as not all people have fast Internet speeds.

Pop Ups. Those annoying ads that pop up, just when you're in the middle of reading an interesting article, or your browsing a product, and it will only close when you have either entered your email or you manage to find the really small close button

Complicated navigation. Simple web design is best. Less is more. When designing your website, write down on a piece of paper, what you main headings are going to be. Use diagrams as well. Then try to minimize the amount of headings and subheadings as much as you can.

Your website is not mobile responsive. Mobile responsive web design is one of the key factors in creating a website that attracts customers and viewers. Research indicates the nearly 60% of users browse the Internet on-line. If your website is not mobile responsive you could be missing out on potential revenue and viewers. Not to mention your businesses first impressions and reputation. A professional website designed for users will make them happy and a happy viewer/customer is great for a businesses impression.

Old Content. Videos, images, text, all of it is content. Outdated content is one of the biggest deterrents for website viewers. Make sure your prices, demos, videos, and written content is up to date and is correctly written for SEO ( Search engine optimization)

Slow loading speeds. A slow loading website is both annoying and unprofessional. Slow loading websites can lead to user frustration and dissatisfaction. How many times have you been to a website that takes ages to load and then gone to another website out of frustration? A good load time is about 1.5 - 2.5 seconds on a fast Internet connection. The quicker the better.
See here for tips on increasing your load time

No Social Media links. People like to know more about your company. They like to know that they can trust you and your company. Also social media users account for 20% of all on-line leads and viewers to a website.

Bad web design. There is nothing worse than a boring, unprofessional website. A clean cut, good looking website is best. Good web design is having a website that looks great, but doesn't bounce around too much. You could have a few fancy features to your website, but don't overdo it. Less is sometimes more. Your text content should be split up between images, and videos, and the more text content you have the better. Google ranks websites higher, the longer you keep a user engaged.

Ensure that you are providing the service, subject or product for what they searched for. Google has a very intelligent algorithm and can tell if you are enticing people to your website through search engines, but not keeping the subject of your page on what they searched for and can lower your search rankings.

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